If you’re running a website, Google Analytics is an essential tool for tracking and understanding your website traffic. It provides valuable insights into who your audience is, how they interact with your website, and what you can do to improve your website’s performance. Google recently released a new version of Analytics, Google Analytics 4 (GA4), that promises to be more powerful and more flexible than the current Universal Analytics (UA). In this blog post, we’ll explore what’s different about GA4 and why you should consider upgrading.

What’s Different with Google Analytics 4?

The primary difference between GA4 and UA is that GA4 is designed to be more comprehensive and forward-thinking. Here are a few key differences:

1. Event-Driven Data Model: GA4 is based on an event-driven data model, which means it can track user interactions beyond just pageviews. It can capture information about user actions like video plays, file downloads, and scroll depth, which gives you a more complete view of how users interact with your website.
2. Cross-Platform Tracking: GA4 is designed to track user interactions across multiple platforms and devices, including mobile apps, websites, and offline interactions. This is particularly important for businesses that have a mobile app, as it allows you to track user interactions across all platforms.
3. Machine Learning Capabilities: GA4 includes machine learning capabilities that allow you to get deeper insights into user behavior. For example, it can analyze user data to predict which users are most likely to make a purchase or churn.

Why Should You Upgrade to Google Analytics 4?

Here are a few reasons why you should consider upgrading to GA4:

1. Future-Proofing: GA4 is designed to be more flexible and adaptable than UA, which means it can handle new technologies and changes in user behavior as they emerge. By upgrading to GA4, you’re future-proofing your analytics setup.
2. Better Tracking: GA4’s event-driven data model and cross-platform tracking capabilities allow you to track user interactions more accurately and comprehensively. This gives you a more complete view of user behavior and helps you make better-informed decisions.
3. Machine Learning Insights: GA4’s machine learning capabilities give you deeper insights into user behavior and help you make data-driven decisions. For example, it can analyze user data to identify which users are most likely to churn and help you take steps to retain them.

Conclusion

Google Analytics 4 is a more comprehensive and powerful analytics tool than UA, with event-driven data tracking, cross-platform tracking, and machine learning capabilities. Upgrading to GA4 will future-proof your analytics setup, provide more accurate tracking, and give you deeper insights into user behavior. Don’t wait too long to upgrade, as it’s better to start collecting data now in GA4 than to have to start from scratch in the future.

At BeMoore we can help you to set up your G4 analytics. Contact us now for more information.